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Fundraising from Corporates

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Course Overview

This short e-learning course outlines tools and techniques to create effective fundraising strategies for raising funds from corporate sources.

It is suitable for anyone working in an arts and cultural organisation that is seeking to raise funds from business.

It looks at areas including researching prospects, exploring your assets and benefits, valuation of sponsorships, creating a case to sell, managing and growing a sponsorship and evaluating success.

Course Staff


Michelle Wright

Michelle Wright

Michelle Wright is Chief Executive of Cause4. She trained at the Guildhall School of Music & Drama, and played the violin professionally. A chartered marketer, manager and fundraiser, Michelle set up B Corporation and social enterprise Cause4 in May 2009. Since then, she has undertaken major strategic and business development projects, including campaign developments with several national charities and consultancy work for FTSE 100 brands, developing their cultural sponsorship programmes.

Michelle is also the Programme Director of Arts Fundraising & Philanthropy, a Sector Support Organisation funded by Arts Council England, which she set up in partnership with the Arts Marketing Association and the University of Leeds in 2013, looking to develop and professionalise fundraising and philanthropy practice across the arts in England.

In 2015 Michelle was voted by Salt Magazine as one of the top five compassionate business leaders in the UK, alongside leaders such as Richard Branson. Cause4 was voted one of the top 50 scale-ups in the UK by Silicon Valley Comes to the UK in 2016 and one of the top 10 philanthropic companies in the UK in 2017. In 2017 Michelle was invited to be part of the WISE 100 list for influential women in social enterprise. In 2018 Michelle Wright was voted the most Influential Woman in Fundraising in the AI Global Excellence Awards.

Nicole Newman

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Nicole Newman is an independent consultant, specialising in corporate fundraising with extensive experience in delivering transformational fundraising strategies in major cultural organisations.

Nicole has experience of museums, galleries, performing arts, music, design, fashion and film and has worked on regional and international projects. Previously Nicole was Development Director at English National Ballet, English National Opera and Somerset House and led the corporate fundraising at V&A and Tate, establishing many of the commercial partnership strategies that exist today.

Nicole regularly teaches and lectures on arts fundraising and brand strategy internationally and is a Trustee of the Gate Theatre in Notting Hill and Up Projects.

Isadora Tharin

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Isadora joined the Cause4 team in September 2018 as the Head of Corporate and Partnerships.

Her work over the last 13 years has supported organisations and institutions to reinforce brand profiles and creating sustainable business opportunities. She is passionate about the arts’ ability to drive lasting and meaningful change and make a positive contribution to communities.

Previously she led international auction house Phillips’s work with museums and public galleries across the UK, Europe and Asia, directing the company’s programme of investment with world-renowned partner institutions in those regions. She has also been a corporate fundraiser for Tate Modern and Tate Britain and Head of Development for London’s cutting edge non-profit Zoo Art Fair.

With a Masters in Arts Policy and Management, throughout her career, she has been involved in an advisory capacity for multiple artists and arts organisations and is currently serving as a trustee of arts commissioning agency Book Works and as a Founding Member of the Association of Women in the Arts.

Frequently Asked Questions

Who should take this course? 
Trustees, staff, and volunteers involved in raising funds from Corporate sources.

Do I need any previous knowledge of fundraising to enrol in this course? 
While no prior knowledge is needed, the course is designed to appeal to individuals working in arts and cultural organisations, who are responsible for raising funds for the business.

How long does this course run for?
12 weeks

How long will it take me to complete the course?
2 hours

Can I access this course using my smartphone or tablet?
Yes, this course is available on both desktop and mobile. If you would like to take the course on a smartphone or tablet, you will need to download the Cause4 app for either Android or iOS, depending on your device.

Is there any accreditation linked to this course?
Our e-learning courses for Arts Fundraising & Philanthropy are not currently accredited; however, you will receive a certificate of completion at the end of the course, should you pass the summative assessments.

What web browser should I use?
The Open edX platform works best with current versions of Chrome, Firefox, Safari, or with Internet Explorer version 9 and above.

See our list of supported browsers for the most up-to-date information.

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