Skip to main content

Asking People for Money

  • Classes Start
  • Classes End
  • Estimated duration 2 Hours
Enrol now

Or explore other courses



This is a short two-hour course about how to ask individuals for gifts across the arts and cultural sector. The course forms part of a larger programme about fundraising in the arts and cultural sector, and is aimed at anyone working within this sector who may engage in fundraising. This includes artists, leaders, managers, trustees and volunteers, and it aims to provide an introduction to individual giving, covering the basics of setting a strategy, cultivating relationships, communicating with supporters, and managing donation schemes and events.


At the end of this course you will be able to:

  • Apply the basics of individual giving to your organisation or project.
  • Create an individual giving plan for your organisation or project.
  • Explore different tools to help you fundraise


Dominic Kemps

Michelle Wright

Michelle Wright is Chief Executive of Cause4. She trained at the Guildhall School of Music & Drama, and played the violin professionally. A chartered marketer, manager and fundraiser, Michelle set up B Corporation and social enterprise Cause4 in May 2009. Since then, she has undertaken major strategic and business development projects, including campaign developments with a number of national charities and consultancy work for FTSE 100 brands, developing their cultural sponsorship programmes.

Michelle is the Programme Director of  Arts Fundraising & Philanthropy funded by Arts Council England, which she set up in partnership with the Arts Marketing Association and the University of Leeds in 2013, looking to develop and professionalise fundraising and philanthropy practice across the arts in England.

In 2015 Michelle was voted by Salt Magazine as one of the top five compassionate business leaders in the UK, alongside leaders such as Richard Branson. Cause4 was voted one of the top 50 scale-ups in the UK by Silicon Valley Comes to the UK in 2016 and one of the top 10 philanthropic companies in the UK in 2017. In 2017 Michelle was invited to be part of the WISE 100 list for influential women in social enterprise.

Agnes Ronan

Nicole Newman

Nicole Newman is an independent consultant, specialising in corporate fundraising with extensive experience in delivering transformational fundraising strategies in major cultural organisations.

Nicole has worked on regional and international projects for museums, galleries, performing arts, music, design, fashion and film. Nicole was previously the Development Director at English National Ballet, English National Opera and Somerset House, and led the corporate fundraising at V&A and Tate; establishing many of the commercial partnership strategies that exist today.

Nicole regularly teaches and lectures on arts fundraising and brand strategy internationally, and is a Trustee of the Gate Theatre in Notting Hill and Up Projects.


Eugene Mupakile

Paul Amadi

Paul Amadi is Director of Engagement and Fundraising at the MS Society and a Non-Executive Director of the Arts Fundraising and Philanthropy Programme. He is a highly regarded, knowledgeable and progressive fundraiser with over two decades of experience in the sector. Over his fundraising career, Paul has improved the performance of some of the UK’s most high-profile charities. He joined the MS Society in 2015 and is leading the organisation to double investment in MS Research. Prior to this Paul was Director of Fundraising at Diabetes UK where he increased income by over 25% during his three-year tenure. Before this, he was Director of Fundraising at NSPCC where he led a team of 400, raising in excess of £130m per annum.

Paul has always made a contribution to the sector, both as a speaker and most notably as Chairman of the Institute of Fundraising, the representative body for professional fundraisers. More recently he has been Chair of the International Fundraising Congress – Europe’s largest gathering of fundraising professionals and suppliers.

Maureen Tembo

Rachel Cockett

Rachel Cockett is Director of Development at Birmingham Museums Trust, where she has worked in a variety of collections, and programme and development roles since 2000. Rachel has many years’ experience as a charity trustee and company director for museum and heritage organisations.

She is a Regional Coordinator for the Arts Fundraising and Philanthropy Programme, a Fellow of the Museums Association (FMA), mentor for the Museums Association's AMA scheme, and Museum Mentor for Museum Accreditation.

Maureen Tembo

David Byrne

Artistic and Executive Director of New Diorama Theatre, David Byrne is a playwright and theatre director, whose first play won a Writers’ Guild and List Magazine Award for Drama. Since then, his work has been presented as part of the Arts Council England’s Escalator showcase. He also received the Charlie Hartill Fund for emerging artists and won the 2014 Les Enfants Terribles Prize, amongst other awards.

David is a trustee of True Heart Theatre (chair), a Chinese language theatre company, Spinning Wheel Theatre (chair), and Idle Motion, a total-theatre, British Council theatre company. David regularly speaks about leadership, fundraising and artist development strategies, most recently at AMA Conference (Bristol), Baltic Centre for Contemporary Art (Newcastle) and for Arts Council England’s philanthropy partners Cause4, as part of the Catalyst Programme.

Maureen Tembo

David Burgess

David Burgess is an experienced fundraiser specialising in securing support for the arts and culture sector. During his career he has worked as a fundraiser for a range of arts organisations, including Manchester Camerata, the Royal Exchange Theatre, Glyndebourne, English Touring Opera and the Royal Pavilion and Museums, Brighton.

In 2014 David was awarded the Highly Commended prize at the Legacy10 Awards for Excellence. He is a member of the Institute of Fundraising Cultural Sector Network’s Professional Development sub-committee.


What web browser should I use?

The Open edX platform works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above. See our list of supported browsers for the most up-to-date information.

Who should take this course?

Artists, leaders, managers, trustees and volunteers of arts and fundraising organisations.

How long will it take me to complete the course?

Once you are enrolled in the course, you can work through the content at your own pace. Feel free to access any part of the content at any time. You will need to complete all the summative assessments to receive a certificate.

Enrol now